Kim Kardashian claps back at fans who slammed SKIMS maternity wear and insists line ‘is not to slim but support’
KIM Kardashian defended her new maternity Skims line, arguing it is not about making pregnant people look slimmer.
The Keeping Up With The Kardashians star, 39, was questioned by followers following the new launch, with some insisting pregnant women should “fully embrace” their bumps.
Actress Jameela Jamil led the charge against the Skims range arguing, “it would be so cool if pregnant people could just be allowed to be pregnant and get bigger and not be self conscious”.
But Kim took to media to clap back at critics and argued the new range is about the special support women need during pregnancy and post-partum.
In a lengthy statement on Twitter and her Instagram stories, she wrote: “To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support.”
“The belly part doesn’t slim your belly, it’s actually sheer and a thinner layered material compared to the rest of the garment.
“It provides support to help with the uncomfortable weight being carried in your stomach which affects your lower back – and the compression on the leggings helps with pain relief caused by swelling.
“It is also worn after you have given birth and provides the comfort and support that most women need after delivery especially if you are recovering from a cesarean.”
The mom-of-four added: “We launched this category in response to the tens of thousands of pregnant women who wrote us requesting it and because it was something I personally needed when I was pregnant myself.”
“Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after.”
Kim also had the support of her famous pal, Chrissy Teigen, who is pregnant with her third child with husband, John Legend.
Chrissy posted on Twitter about how much she loved the Skims maternity range, and also post videos of herself wearing it on Instagram stories.
She argued the maternity range gave her support and also made her feel confident to be able to wear nice looking under wear that doesn’t “roll up” and get uncomfortable.
“Most importantly this is about creating a body we don’t have, we’re not trying to trick you – we’re pregnant,” she said while standing in her bathroom.
“We just like to feel good about ourselves in a time where mentally it can be really challenging.”
Chrissy finished by saying Skims was not the first company to release this kind of underwear for pregnant people.
“I’m not doing it get a waistline, I merely want to wear underwear that’s pretty, that I feel good in, that’s soft, that’s comfortable, that stretches nicely over my belly and that my p***y doesn’t eat,” she said.
Promoting the SKIMS product on Instagram at its launch, Kim told fans the range “offers the best in comfort and support for your changing body.”
She wrote: “What you’ve been waiting for: @SKIMS Maternity is coming soon! Introducing Maternity Solutionwear™ that offers the best in comfort and support for your changing body during and after pregnancy.
“Launching on Wednesday, September 16 at 9AM PT / 12PM ET in 9 colors and in sizes XXS – 5X exclusively at SKIMS.COM. Join the waitlist now to receive early access to shop.”
However, the announcement left some fans questioning why pregnant women should buy the product.
Kim’s latest launch comes days after the reality star announced KUWTK is coming to an end following its 20th season.
Taking to Instagram, the family shared: “It is with heavy hearts that we say goodbye to Keeping Up with the Kardashians.
“After what will be 14 years, 20 seasons, hundreds of episodes and several spin-off shows, we’ve decided as a family to end this very special journey.”
“We are beyond grateful to all of you who’ve watched us for all of these years—through the good times, the bad times, the happiness, the tears, and the many relationships and children.
“We’ll forever cherish the wonderful memories and countless people we’ve met along the way.”
It’s since been revealed that Kim is already planning her return to TV, and may star in a fashion or reality contest series.
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A production source revealed to The Sun: “The Kardashian’s E! show is ending, but there is still a huge scope for the family to explore, especially Kim.
“She sees a bright future for other shows, which are very different from KUWTK and help her move on as an older, wiser, business-minded mother.
“Kim’s audience has grown up with her, so they will welcome new projects.
“Projects are in the early stages, but her two decade long expertise in fashion, social media and dealing with all the rollercoasters of fame give her an open field for ideas.”