Joe Jonas Is Launching Iridescent Sneakers With Koio
Joe Jonas can officially add “sneaker designer” to his résumé. The Jonas Brothers singer has teamed up with footwear brand Koio to create a pair of gender-neutral sneakers that are pretty spectacular. (That means maybe we’ll see a matching sneaker moment with Joe and Sophie Turner!) Drawing inspiration from the ’80s, the Koio x Joe Jonas Retro Runner’s silhouette is designed after popular track shoes from the time. The iridescent upper was actually inspired by the classic 1982 sci-fi film Tron.
“I was excited to create something that felt 100% me with a brand that I know and love for their consistent quality and attention to detail,” Joe said in a press release. “Having the complete creative freedom to not only design the shoe, but creative direct the entire campaign was an amazing experience.” As if the color wasn’t enough, the shimmery sneakers are also sustainable. While the brand is known for its high-quality leather and suede materials, the shoes also use the brand’s signature ReCycled materials for both the outsole and midsole. The vibrant Retro Runners are priced at $298 and will be available exclusively at Koio stores and Koio.co. Get your hands on them while you can!